THE BUSINESS CASE
Budgets are tight, and sometimes it can be difficult to justify spending on research. But insights like those available from O’Connell Lending Insights are powerful levers that quietly move value your way. These are some of the ways clients of Mr. O’Connell’s have earned an attractive ROI on research.
Some ROI proof points to consider:
Provided a vendor evaluation that the client used to rapidly craft “battle cards” to prepare for discussions about competitors with prospects
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Direct benefits: $60,000 in avoided productivity loss
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Indirect benefits: $1M+ annually from better salesperson performance
Prompted multiple commercial banks to modernized churn prediction
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Direct benefit: At least $1M annually per bank as the result of preventing commercial-client churn
Assisted top-5 bank with rapid entry to asset-based lending market
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Direct benefit: $80,000 in avoided dedication of staff to market research
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Indirect benefit: $5M+ in avoided pursuit of homegrown capabilities
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Indirect benefit: Value of accelerated market entry not readily calculated
Alerted CLO vender to a blue-water market opportunity by repurposing an asset-based lending capability for the CRE market and examining rent rolls
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Indirect benefit: Annual EBITDA of $1M following market entry
